The process of capturing highly impressive clothing photographs is extremely challenging. Amateur photographers typically struggle to present their products in the best possible light. However, we’ll let you in some on some of the tricks of the trade in this helpful blog.
Shooting The Products Flat
If you have a look through the brochures of the high street clothing companies then you’ll discover numerous examples of flat clothing photography. These pictures are taken on flat surfaces and feature ultimately neat clothing combinations. You might assume that these kinds of pictures are easy to capture. However, the professional stylists make every effort to select appropriate clothing combinations and optimise the shots. You should follow their example when positioning items of clothing for advertisements.
Consider The Effects Of Lighting
If you’re really keen to capture the interest of prospective customers then it will be important to harness the effects of lighting. It is advisable to schedule shots in the summer sunshine. However, the professional photographers also appreciate the importance of arranging their studios for the best visual effect. They also use umbrellas and photo boxes to enhance the shots.
Realise The Importance Of Presentation
It is absolutely essential to take care over the presentation of any clothes that you are attempting to sell. You are advised to buy or hire a steamer for the purpose of removing unsightly creases and crinkles. It would also be sensible to sample a variety of mannequins in preparation for the final shoot. Consider the priorities of your target audience and don’t make the mistake of settling for sub-par photographs.
Select Professional Models
If you’ve just established a small clothing company then you may be put off by the expense of hiring professional models. However, it would be sensible to consider the potential return on investment. Prospective customers might be keen to purchase the luxurious garments that are modelled by beautiful women and handsome men. Particularly natural photographs might even be featured in the popular lifestyle magazines.
Choose Expert Photographers
The amateur photographers who heed the advice outlined in this article will stand an improved chance of selling their clothing products. However, the Packshot and Stills team have the skills required to ensure the greatest photographic success. We’ll take the kinds of pictures that are guaranteed to impress and intrigue potential customers. So go ahead and contact our friendly team of photography experts today!